Why Simple Website Structure Is Essential For SEO Performance?
It is a well known fact that SEO requires a website that is easy to navigate and has simple structure. SEO performance can be achieved only if we have the proper best practice in the industry. The correlation between web structure and SEO performance is a natural one and quite obvious. Web administrators should ensure that they provide the simplest and easiest path for bots to properly index their website thoroughly. A simple website navigation also ensure optimum user experience, because they can intuitively reach pages that they want. This will increase the possibility of long term search engine optimization success. Despite the ever changing search engine algorithm, this simple concept is always applicable and effective.
The depth of your website also determines whether it is easy to crawl and index. Your essential pages shouldn’t be more than one or two clicks away from the main page, while other pages shouldn’t be more than three or four clicks away. You can keep any page closer to your main page or popular landing pages using proper navigation linking structure in header, sidebar and footer. It may be a good idea to work with SEO professionals to further optimize your website structure. They may have an idea on how to further simplify your website to make it easier to crawl. Be open to suggestions and advices, as long as they can make your website better.