Technology Aid

Top Menu

  • Home
  • Contact

Main Menu

  • Cloud & Hosting
  • Gaming
  • Security
  • Social Media
  • Tech & Science
  • UX/UI
  • Web
  • Latest
  • Contact
  • Home
  • Contact

logo

Technology Aid

  • Cloud & Hosting
  • Gaming
  • Security
  • Social Media
  • Tech & Science
  • UX/UI
  • Web
  • Latest
  • Contact
LatestSocial Media
Home›Latest›5 Ways Social Media can Power up your SEO Strategy

5 Ways Social Media can Power up your SEO Strategy

By Erin F
March 15, 2018
3807
0
Share:

It cannot be denied how large the impact of social media has become. Social media has become an integral part of our life, as well as that of businesses. Specifically, social media plays a huge role in modern-day marketing. Social networking sites have truly evolved from being just a platform to connect with your friends, into a channel that is tapped by even the biggest names in any industry.

Meanwhile, search engine optimization is another way to do marketing in the digital age. It’s an attempt to ensure that you will appear first when you a user search for keywords related to your business.

These two can actually work together, giving you a holistic campaign.

How to Leverage Social Media for SEO

 Social media is a great and effective marketing tool that is used by a lot of businesses. Unbeknownst to some, social media can work hand-in-hand with other digital marketing techniques such as search engine optimization. While social media marketing and search engine optimization are two different digital marketing strategies, there is convergence with the two, where social media can magnify SEO.

Here are 5 ways on how social media can power up your SEO strategy:
 

You can earn do-follow backlinks

Not everyone knows it, but social media is actually an important ranking factor.

A lot of users are also able to find their way to new sites by links on their news feed. You can definitely do this too.

You can also come up with content that can be picked up by social media influencers, related companies, or bloggers.

According to a top SEO Toronto company, one good way to earn backlinks is by mentioning influential people on your content in that you will post. If you do this regularly, you may earn backlinks from these people, boosting your content’s reach, and increasing your visitors as well.

Mentions without links are also important

In some cases, you will be mentioned in other people’s content without a link. This is okay as search engines can recognize this and would definitely boost your ranking. Your focus should be on the creation of high-quality content that is worth being referenced to by others.

You may not have earned backlinks, but link less mentions are considered implied backlinks, and this now has the same weight as to a mention that makes use of links.
 

Social Media Profiles appear in Google’s Search Result

When you do a search on Google, there is a high probability that the first few you’ll see our social media profiles. If you are very active and posts a lot, and have lots of followers, then more of your social media profile may show on the search engine results page.

However, it is said that the number of social media signs you get on your page do not matter. What matters is the quality of the content you publish, and how users perceive it.

As a practice, make sure that you update your business’ information on your social media profile is updated. Make sure that you have the right name, address, and URL of your website. Also, ensure that you have high-quality photos for your profile picture and for that for your cover photo. This little stuff can help attract more users to click on your link. You’ll also have to learn to be responsive on social media sites to help maximize the engagements you can make out of it.
 

Use Social Media for SEO-related Research

You can make use of social media to help on your research for your SEO strategies. This includes keyword search, content ideation, and competitor analysis, among others. These tasks can help you strategize your SEO initiative.

You can find effective keywords in social media. Check for hot topics, and check what’s trending. Make use of these keywords and you’re bound to boost your SEO. You can also come up with content regarding such topics and you might just earn a lot of visits, and when done right, might also trend it its own right.

Finally, you may check the social media sites of your competitors to see what they’re doing, so you can benchmark your initiatives against theirs. It’s a smart move to always know what your competitors are doing, so you can always come up with better moves than theirs.
 

Other search engines, such as Bing, didn’t (publicly) say “no” to social signals.

While it is clear that Google doesn’t give much weight to social signals, the case is not true for other search engines such as Bing.

In 2010, the social authority of a user is said to be an important ranking factor. No change has been declared regarding this so far, and it does not seem to have changed until this date.

So our suggestion: make sure that you improve on both social media signals as well as the quality of your content to ensure that you would really be on the right track.

 

Previous Article

5 Facebook Advertising Mistakes That Are Hurting ...

Next Article

Backpacking: 5 Gadgets That You Can’t Travel ...

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Related articles More from author

  • health
    Latest

    Eliminate Acidity: Alakine Diet the Way Forward

    June 26, 2018
    By John Rayne
  • 4 Ways Using Online Dating Technology Can Boost Your Business Skills
    LatestSocial MediaTech & Science

    4 Ways Using Online Dating Technology Can Boost Your Business Skills

    February 1, 2018
    By Sarah W
  • Latest

    Is Your Business Putting Technology to Use?

    March 6, 2018
    By Johny A
  • How Automated Marketing Helps Small Businesses
    Social MediaWeb

    How Automated Marketing Helps Small Businesses

    July 16, 2018
    By Sandra M
  • Latest

    Automotive Illustration

    February 15, 2020
    By Brooke W
  • Why Businesses Need To Take Website Translations More Seriously?
    Latest

    Why Businesses Need To Take Website Translations More Seriously?

    July 1, 2020
    By Brooke W

Leave a reply Cancel reply

  • Security

    The Best Way to Prevent Ransomware

  • Web 2.0 Directory Plugin Multi-Directory Website
    Latest

    Web 2.0 Directory Plugin Multi-Directory Website

  • Latest

    How To Survive Google’s Major Algorithm Changes?

Recent Posts

  • Google Algorithm Updates to Expect This Year
  • Montech AG’s E-Shop Remains One Example Of An Innovative Approach To E-commerce
  • Tips To Make Money As A Translator
  • Why Businesses Need To Take Website Translations More Seriously?
  • 6 Social Media Applications That Are Worth Your Time In 2020
  • Common Types Of Credit Card Fraud & How To Protect Yourself
  • Workout Gadgets To Improve Your Lockdown Fitness
  • Cinematography Techniques To Become A Pro by Sony Alpha Ambassador ‘Ivan Wong’
  • How Legal Technology Should Be Looking In 2020
  • What Marketing Trends Should You Not Overlook For 2020?
  • Rules to Create A Page and Article On Wikipedia
  • Reach Clients Through Different Content Marketing Tools

Categories

  • Cloud & Hosting
  • Gaming
  • Latest
  • Security
  • Social Media
  • Tech & Science
  • UX/UI
  • Web

Archives

  • September 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • Home
  • Contact