Why Differentiators Are Essential In Your SEO Campaign?
It is a common fact that we have a very short window of opportunity to retain first time visitor in our website. If a visitor remains in our website for more than 10 seconds, there’s a bigger chance that they will read our content and do all the desired actions. After you manage to attract genuine visitors through proper SEO method, you need to make sure that you are able to give them what they are looking for. If not, they will click the Back button or close the browser tab of your website, then look for competing websites that offer relevant information and product. Because it only takes seconds for visitors to make their decisions, you need to ensure a competitive advantage. There are different methods that you can choose to make sure that people will remain in your website longer.
There are many things you can do to make sure that people will stay for a longer period of time in your website. You may perform content modification, use proper colors and make all the necessary changes to make it comfortable for people to stay in your website. Your website needs to undergo a number of steps, until all of them lead to actual sales. Each element in your website should have measurable impacts that will encourage sales. You also need to use differentiators in keyphrases to ensure that traffic that arrives to your website has the highest quality possible. You should know how to gain competitive advantages with differentiators, so your products and services will be promoted well. The highest ranking in search engine result is ultimately attainable and you need to make sure that the efforts involved will be worth it.
High quality traffic can be obtained by people who consciously click your ads. However, the best traffic is from search engine, because it’s free and will arrive to your website at any time. When genuine visitors come to your website, they started the process by typing appropriate keyphrases in the search engine. In this case, you should know that you need to choose the best keyphrases your online business. Any industry is often consisted of many different details, such as prices, product details, customer service levels and others. You need to know which factors that your consumers are interested in. As an example, keyword and market researches may show that your consumers are seeking for the most affordable products with reasonable level of quality. It means that you may use “affordable prices” and “reasonable quality” as primary differentiators.
Using differentiators will give you an edge compared to competing sellers that rely only on primary keywords. Other differentiators may include high-end, free, turnkey, lab-tested, full after sales service and others. Because most of your potential buyers are emphasizing on these differentiators, you will be able to engage them much more easily. It means that you will have more leads, less bounce rate and overall better SEO performance. You need to regularly check whether your differentiators are still effective depending on current industry trends.